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Grapple unveils mobile and tablet insight engine


By Jennifer Faull, Deputy Editor

May 28, 2013 | 2 min read

Grapple has unveiled a mobile and tablet Insights Engine specifically built for major brands and businesses to help them “make commercial sense of emerging trends.”

The Engine aggregates global insights derived from over 250 branded applications across 325 different smartphone and tablet devices.

Developed and maintained by Grapple as an in-house tool, the Insights Engine is then able to identify mobile trends as they happen – from emerging platforms and consumer behaviour, to the most popular features by sector.

As a result of the Insights Engine, Grapple has already noted that when an application is released on both iOS and Android operating systems, iOS achieves on average 3.7 times more downloads than Android.

It has also found that on average, the session time of an iPad application is 58 per cent longer than iPhone app and that 81 per cent of all uses of branded apps come from returning users, demonstrating the channel’s “stickiness” and loyalty of the audience.

Alistair Crane, Grapple CEO, explained its use for businesses: “There’s already so much data available, but very little is of real value to businesses. Grapple is making commercial sense of the emerging trends to guarantee success for clients. We're incredibly proud to announce the Insights Engine, a true example of Big Data within the mobile sector. Insights derived from the Engine have already informed multi-million pound business decisions.”

Whitbread’s Premier Inn, an Insights Engine client, has said that it has already seen conversions from its recently re-launched iPhone application increase from three per cent to 5.9 per cent.

Crane adds: “The tool has fast become a catalyst that fuels creativity and ensures success for our clients. It gives Grapple the leading edge as the strategic mobile partner of choice for leading businesses.”

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Beginning as an idea in the pub, Grapple has grown to become one of Europe’s leading app developers.

Four years of development and $9m of investment led...

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