PhotoBox launches new international campaign for Father’s Day
PhotoBox, the online personalised product company, has launched its most expansive seasonal TV ad campaign to coincide with Father’s Day, airing in both the UK and France.
The 20 second advert, created by Wordley Productions, will be aired during primetime shows on channels including E4 and Sky 1 from Sunday 26 March and has aimed to target women aged 25-49.
Two versions of the ad are being launched simultaneously in order to drive awareness and sales for its Father’s Day promotions.
The first version of the ad ends on a reduced-price personalised smartphone case while the second version of the ad ends on a personalised mug promotion.
Lee Farrer, PhotoBox’s marketing director, commented: “At PhotoBox we are always looking to go bigger and better and Father’s Day is the perfect opportunity to kick off a new campaign as it’s a time when we want to share and showcase precious moments in a meaningful way.
“The ads, which reinforce our Father’s Day promotions, let people know that not only is PhotoBox a platform for turning favourite photos into great gifts, but that additionally we provide the best possible value for personalised presents.”