Digital Transformation

Now Yahoo wants to snap up Hulu! Another $1 billion buy for Marissa?

By Noel Young | Correspondent

May 25, 2013 | 3 min read

Hard on the heels of buying Tumblr for $1.1 billion, Yahoo CEO Marissa Mayer wants to buy Hulu, the five-year-old video service with 4 million users.

Yahoo joins a growing list of bidders for Hulu, owned by News Corp and Walt Disney , two sources told Reuters on Friday.

The stage is now set for a bidding war. Other contenders for Hulu are said to include Time Warner Cable , DirecTV, former News Corp president Peter Chernin and Guggenheim Digital Media.

Marissa Mayer: Another big buy?

It is unclear how much Yahoo bid but Chernin reportedly offered $500 million, plus extra to cover Hulu's debt and programming commitments.

But Reuters reported that a source close to the bidding said his offer was too low- and that that Hulu could be worth as much as $1 billion to $2 billion. So with Mayer becoming increasingly bold, you can be sure she has a number in that area factored into her thinking,

Hulu, which brought in around $700 million last year, streams TV shows online in much the same as Netflix

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