Now Yahoo wants to snap up Hulu! Another $1 billion buy for Marissa?
Hard on the heels of buying Tumblr for $1.1 billion, Yahoo CEO Marissa Mayer wants to buy Hulu, the five-year-old video service with 4 million users.
Yahoo joins a growing list of bidders for Hulu, owned by News Corp and Walt Disney , two sources told Reuters on Friday.
The stage is now set for a bidding war. Other contenders for Hulu are said to include Time Warner Cable , DirecTV, former News Corp president Peter Chernin and Guggenheim Digital Media.
Marissa Mayer: Another big buy?
It is unclear how much Yahoo bid but Chernin reportedly offered $500 million, plus extra to cover Hulu's debt and programming commitments.
But Reuters reported that a source close to the bidding said his offer was too low- and that that Hulu could be worth as much as $1 billion to $2 billion. So with Mayer becoming increasingly bold, you can be sure she has a number in that area factored into her thinking,
Hulu, which brought in around $700 million last year, streams TV shows online in much the same as Netflix
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.
Sign up