Hard on the heels of buying Tumblr for $1.1 billion, Yahoo CEO Marissa Mayer wants to buy Hulu, the five-year-old video service with 4 million users.
Yahoo joins a growing list of bidders for Hulu, owned by News Corp and Walt Disney , two sources told Reuters on Friday.
The stage is now set for a bidding war. Other contenders for Hulu are said to include Time Warner Cable , DirecTV, former News Corp president Peter Chernin and Guggenheim Digital Media.
It is unclear how much Yahoo bid but Chernin reportedly offered $500 million, plus extra to cover Hulu's debt and programming commitments.
But Reuters reported that a source close to the bidding said his offer was too low- and that that Hulu could be worth as much as $1 billion to $2 billion. So with Mayer becoming increasingly bold, you can be sure she has a number in that area factored into her thinking,
Hulu, which brought in around $700 million last year, streams TV shows online in much the same as Netflix