Ministry of Sound launches London tube campaign developed by Studio Output

Ministry of Sound has launched a campaign for their London club, targeting London Tube users with posters giving in glimpse into what goes on inside the club.

Developed by Studio Output, the campaign has aimed to show the energy of the club by using photographs of real people on a real night out at Ministry of Sound.

For the campaign, street photographer Paul Bence spent every Friday and Saturday at the club for three months to get the final images.

The posters aimed to balance Bence's photography with bold typographic slogans taken from classic house tracks.

Each poster has been completed with a time-stamp, helping to place the slogan and image within a real narrative.

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