Online football game I AM PLAYR from social entertainment company We R Interactive has revealed it has surpassed the 10 million player mark.
The significant milestone means that since the launch of I AM PLAYR in 2012 the hundreds of different videos shown within the game have been viewed more than 300 million times. The platform itself integrates brand partners including Nike, P&G and Red Bull to naturally engage users. Revenues are generated through user transactions and brand integrations to ensure the whole audience is monetised.
“Consumers now have an unprecedented choice of products and services and are interrupted in every area of their lives with branded messages on an hourly basis. Our results in I AM PLAYR, with over 300 million branded videos watched in just over a year, show that new forms of digital communication such as social entertainment, in which brands add to experiences rather than interrupt them, can become a vital part of the marketing mix,” commented global communication director at We R Interactive, Paul Whitehead.
Since 2012 through interactive game-play over 600,000 Nike boots have been trialed by players in the game, close to 300,000 Alfa Romeo Mito’s have been customised and over 380 million training drills powered by Red Bull have been completed, with, according to Whitehead, 95 per cent of players saying they would like to see more brands in the game.