Virgin Media becomes Presenting Partner of Athletics for Glasgow 2014 Commonwealth Games
Virgin Media has been revealed as the Presenting Partner of Athletics for the Glasgow 2014 Commonwealth Games.
The communications and entertainment company, which employs around 800 people in the east end of the city, is the latest partner to team up with the games.
Virgin Media is expected to help promote the Games through its marketing and communications in the build-up to the occasion.
Jeff Dodds, chief marketing officer at Virgin Media, said that Glasgow 2014 would bring together the greatest athletes across the Commonwealth to participate in one of Scotland’s largest ever sporting events.
“With our Home Nation heroes and international superstars, we’re getting behind Glasgow and can’t wait to build on an amazing track record of success,” he added.
Glasgow 2014 will take place between 23 July to 3 August 2014.