Sage by Heston Blumenthal appoints MBA for advertising

New appliance range Sage by Heston Blumenthal has appointed MBA to handle its UK advertising account.

The independent agency, which won the business following a pitch, will focus on creating communications with an emphasis on digital, social media and web content.

Tim Hossack, managing director of Sage appliances, said: “We were impressed with the creative talent within MBA, as well as their ability to execute campaigns and deliver results. Their team is very much an extension of our in-house operation and we will work in collaboration with them."

The range includes tea makers, coffee machines, blenders and juicers.

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