Pernod Ricard

Pernod Ricard vodka brand Luksusowa launches comedy 'Man's Guide To Manliness' website

By Angela Haggerty, Reporter

AnalogFolk

|

pernod ricard article

May 24, 2013 | 1 min read

Pernod Ricard potato vodka brand Luksusowa has launched a new website offering 'The Man's Guide To Maliness'.

The site was created by AnalogFolk and aimed to target the brand's male market and counter a "market increasingly dominated by image-obsessed bottle design and advertising".

The illustrations were created by Mr Bingo.

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