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Jessops Dragon's Den

Jessops overhauls affiliate program as part of strategy to reinvigorate brand

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By Jessica Davies, News Editor

May 24, 2013 | 2 min read

Jessops has overhauled its affiliate program as part of plans to revitalise its brand following its recent acquisition by entrepreneur and Dragon’s Den star Peter Jones.

The camera retailer, which was forced to close 187 stores in January, returned to the high street two months later following a £5m investment from Jones.

Under his leadership Jessops has slashed its cost base and is repositioning the business as a multichannel retailer, with initial focus on 21 specialist stores, with more to open in the coming weeks.

It is working with performance marketing and technology firm TradeDoubler to relaunch its affiliate activity.

Jessops’ associate director of e-commerce Simon Joseph said Jessops is in an “infinitely stronger” financial position and has a distinct brand focus under the steering of Peter Jones.

“We hope that this gives our affiliate partners as much confidence as it does our customers who are very pleased that Jessops is still the biggest and best brand in the UK, offering photographic advice and the opportunity to buy camera equipment in-store or online,” he said.

Dan Cohen, regional drector, Tradedoubler, said: “It’s fantastic to welcome a revitalised Jessops brand back to Tradedoubler. With Peter Jones at the helm, an entrepreneur who is fixated on getting cost-effective results, this is a great vote of confidence in performance marketing as a channel that will generate incremental revenue and where performance is rewarded.”

The program offers a free order online, collect in-store service with discounts on multiple products including tripods. Camera bags and six months ‘interest free finance’.

Jessops has worked with Tradedoubler since 2003.

Jessops Dragon's Den

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