Brian Blessed uses his outdoor voice for GO Outdoors TV narration

GO Outdoors has unveiled a new TV ad in the run up to the bank holiday weekend, narrated by Brian Blessed.

Created by Uber, the advert shows outdoor enthusiasts racing across the UK countryside in unison to reach the latest GO Outdoors sale before it ends.

Greg Clark, managing director at Uber, said: “We’ve focused again on an advert that would stand out giving maximum impact in a short period across the weekend. Brian Blessed was an ideal choice for us. His voice is one of the most instantly-recognisable in the country. And his passion for the outdoors made him a perfect fit.

“The superior production values lift the whole advert and we’re hoping for another positive response from GO Outdoors customers old and new."

The ad follows a creative by Uber which looked to celebrate that

/news/2013/05/03/go-outdoors-promotes-fact-snow-has-gone-new-ad-uber">at the start of May, the snow had finally disappeared.

Russel Bennet, head of marketing for GO Outdoors, said: “We received an incredible response to our ‘the snow has gone’ advert. It had our fastest-growing view count ever on YouTube. And the volume of positive social media conversations followed on from that. We wanted to quickly follow up that good work with another creative advert. And we’re delighted with the result.”

The advert runs on all major channels this bank holiday weekend.