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By Ishbel Macleod | PR and social media consultant



bank article

May 23, 2013 | 1 min read

Yorkshire Bank and Clydesdale Bank is set to launch a new brand campaign with Karmarama, which looks to show the commitment the banks have to its communities and customers.

The regional TV ad breaks tomorrow (Friday 24 May) and will be followed by press, outdoor, DM and in branch activity.

Helen Page, chief marketing officer, said: "We've been a key part of the local communities for generations. I wanted us to remember where we came from and why we exist.”

Directed by Vince Squibb through Gorgeous Productions, the ad looks at how different people contribute to the community.

James Denton-Clark, managing director at Karmarama, added: “We built the campaign on a bedrock of truth with a humility that’s rare to the category and a great testament to the vision of Clydesdale and Yorkshire Bank.”

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The ads feature the new end line ‘We care about here’.


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Karmarama is the UK’s most progressive creative agency, now part of Accenture Interactive.Its services include advertising, direct and digital marketing, digital design and build, data and analytics, PR, social and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it, Connected Creativity.

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