Vice pairs with Twitter to launch exclusive news and culture video series
Youth media brand Vice and Twitter have struck a deal which will see them co-create a raft of video series, tailored specifically to run exclusively on the social media network.
The series, called #Dailyvice, will comprise a daily, video-driven show of 30 to 60-second clips featuring Vice’s global news, culture and politics coverage.
The move signals the latest step in Vice’s ongoing expansion strategy which has seen it launch a host of new multiplatform content verticals, while aggressively driving its video distribution and branded content output.
Vice and Twitter are looking for brand partners to feature in the show, which targets a youth audience.
Vice chief creative officer Eddy Moretti said the new video format means Vice can deliver premium documentaries and entertainment in the “perfect size” for the immediacy and efficiency of the Twitter platform.
"Twitter is evolving and media creators need to rethink the way they create and distribute formats. #dailyvice will be informative, it will be global, it will be fun, addictive and, yes, it will only be on Twitter."
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The series, which has been designed to run across mobile devices, will launch in the second half of the year.
Vice is in the midst of evolving its ad network AdVice to become a premium content ecosystem for brands as part of its strategy to help publishers’ better monetise and co-create “high impact” digital advertising.
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