Toshiba UK forms exclusive partnership with Warner Bros. Pictures’ summer release, Man of Steel
Toshiba UK has entered into an exclusive marketing partnership with the upcoming Warner Bros. ‘Man of Steel’ film.
The collaboration sees Toshiba mount a UK-wide integrated marketing campaign covering retail, PR, online and social media offering fans the chance to win exclusive Man of Steel competitions. The campaign will also include branded retail activity, consumer engagement through PR and an interactive social media campaign run through Toshiba UK’s Facebook and Twitter pages.
The deal marks the next stage of Toshiba’s long-running strategy to align the brand with the home entrainment industry.
Senior marketing manager at Toshiba, Tarek Boudour, said the brand was “excited” to be partnering with Warner Bros., and commented: “Our ongoing strategy of movie partnerships has proven extremely successful in positioning the Toshiba brand at the forefront of high quality home entertainment. It is also great for our customers and fans who will have a unique opportunity to interact with our brand and Man of Steel across various consumer touchpoints.”
The accompanying retail promotion for consumers includes the chance to win 12 free cinema tickets with purchases of qualifying Toshiba LED TVs, laptops, Blu-Ray players and soundbars from Thursday 30 May. Through social media Toshiba and Man of Steel fans alike will be able to win a number of prizes through a range of competitions hosted on Toshiba’s social platforms. The headline prize being an all-expenses paid trip to Florida, where fans will be able to enjoy a Zero Gravity flight experience to fly like the Man of Steel himself. Another lucky fan will also win the chance to walk down the red carpet at the films European premiere in London’s Leicester Square.