Strong Drum News UK

New nutrient range Strong turns to Pearlfisher for brand identity


By Gillian West | Social media manager

May 23, 2013 | 2 min read

Complex nutrients brand Strong has worked with Pearlfisher to create its brand strategy, naming, identity, packaging, retail and digital communications.

Strong tasked Pearlfisher with creating standout for the brand which aims to develop health and beauty at a cellular level, for a strong, more vibrant and younger body. Pearlfisher capitalised on Strong’s idea of ‘beauty from within’ to bring to life the benefits of the product.

The London-based agency crated custom hand-drawn typography for the brand name and commissioned a series of bespoke bird illustrations which symbolise the product benefits, for example, ‘brain box’ uses a picture of an owl to represent optimal brain performance, and a bright yellow canary was used for the ‘sunshine pill’ to illustrate the end benefit of a healthier immune system.

Strong is currently sold exclusively through The Library, a private members training club in London’s Notting Hill. Founder of The Library, Zana Morris, commented: “It has always been a lifelong dream of mine to create a high quality nutrient brand that would offer consumers something new in a world of renowned low quality, low ingredient supplements. Pearlfisher have taken that ambition and translated it into a beautiful and groundbreaking visual expression that will revolutionise the category.”

Pearlfisher has also worked on the communications material and brand website for Strong which is currently under development and set to launch soon. The brand is set to roll out to high-end high street and online retailers shortly as well.

Speaking of the design, Karen Welman, founder partner and chief creative officer at Pearlfisher, said: “The idea was to create an impactful visual story using the metaphor of beautiful and elegant birds that have hidden strength. The brand name – Strong – and the playful variant names and descriptors are simple yet impactful and clearly communicate the brand’s promise of inner strength and outer beauty.”

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