Netmums.com has announced that both GSK-owned Oilatum and Aquafresh Kids have signed six-figure deals with the parenting site while its advertising spend has increased by nearly half.
Both campaigns will feature branded content with media drivers across different touch points on the site to build reach and relevance, with social media also to be used.
This comes as Netmums.com announces a 46 per cent increase on ad spend on the site in the last 12 months to April 2013.
Netmums.com sales director Niki Preece said: “It’s trusted by parents above all others and that means it’s trusted by the top brands who advertise with us. It’s fantastic that this has been recognised by advertisers - but we’ll be building on it in the months to come.”
Aquafresh has revealed that it has signed a new seven-month deal, the third in three years on Netmums.com.