London Live TV selects McCann London to assist with launch
London Live, the London Evening Standard’s TV account, has been awarded to McCann London.
The agency will now handle the launch of the new channel, dedicated to London and Londoners which is expected to go live in early 2014. McCann London will work to promote and position the new channel as well as generating buzz up to and during its launch.
“We are very pleased to welcome McCann London on board to help launch London Live. They have demonstrated a clear understanding of our plan to deliver high-quality local TV news, current affairs, information and entertainment for Londoners and we are looking forward to working together on the communications mix,” remarked Tim Kirkman, COO of London Live.
Of the appointment, Rob Doubal, co-president and chief creative officer at McCann London, said: “We're thrilled to be helping the London Evening Standard with the launch of London Live. It's a fantastic opportunity for us to work closely with the team at the Standard to create a new TV Channel with every promise of being as exciting and engaging as London itself.”
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