Georgia-Pacific has relaunched its Communication Papers brand offering with a refreshed visual identity and packaging design courtesy of design agency Bulletproof.
Bulletproof was tasked with bringing to life the ease and simplicity of the brand experience through a design suitable for both B2B and B2C channels.
Bob Hieronymus, senior category director at Georgia-Pacific Communication Papers, commented: “Bulletproof helped us deliver on making the paper buying decision less complicated by creating a new packaging design in vivid colours, with streamlined product information that consumers cite as most important in making a purchase decision.”
Of the project, Steve Dunphy, Bulletproof New York creative director, said: “The new Communication Papers packaging is inspired by the fundamental brand equity of Georgia-Pacific – the GP blue triangle. From that single brand element, Bulletproof were able to create a rich visual language for the Communication Papers range. The new packaging breaks through at shelf with iconic graphics and clear display of information, simplifying the shopper journey and re-establishing Georgia-Pacific Communication Papers as a clear category leader.”
Simon Beadle, senior account manager at Bulletproof, added: “Our challenge was to develop an exciting, vibrant design, which would help create clear product standout within a highly confusing and very over crowded category. Our design solution simplifies the consumer selection process by creating clear range categorisation using strong colour coding and communicating product specifications in a simple and effective way.”
The new range of Communication Papers packs are now available in retail stores across the US.