Chandon works with ButterflyCannon on the latest edition of its 'American Summer' campaign

By Gillian West | Social media manager



chandon article

May 23, 2013 | 1 min read

Chandon has engaged ButterflyCannon to create this year’s new release summer bottle following last year’s American Summer limited edition bottle designs.

“Last year’s design was so popular, we ran out of stock in a matter of weeks and the feedback from consumers was overwhelming. ButterflyCannon have again done a great job and we’re confident that this year’s design will have an even wider success,” remarked Morgan Robbat, brand director – Chandon, LVMH.

The design aims to keep the elegance and playfulness of the original concept which was popular with Chandon’s other non-American markets last year, however, the Americana theme has been refreshed with a more globally recognised nautical theme.

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The new Chandon Limited Edition Summer bottles will be available in both 750ml and 187ml formats throughout summer 2013.

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Our process is simple, find the relevant story that connects a brand to its consumer and then obsess about the design detail to ensure you tell it in the most compelling, sensory and evocative way.

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