Aviva unveils 'General Accident' offering with branding from Albion

Aviva has turned to Albion to assist with the launch of ‘General Accident’, Aviva’s insurance offering which provides customers 24/7 support over the phone with help and advice from the first quote up to 35 days from when the policy begins.

Aviva has worked with Albion on the new identity

The partnership follows Albion’s support of Aviva’s Quotemehappy.com launch in August 2011. This time Aviva tasked Albion with creating the new branding for General Accident which takes its cues from road signage, the bold colour and clear message aim to communicated the offerings transparency and simplicity.

General Accident, a well-known existing brand from the Aviva family, was found to be a respected brand name that has a strong legacy in the motor insurance market and continues to resonate with motor insurance customers today following research, the new brand identity has been design to work well on price comparison sites in order to achieve stand out against competitors.

“We're delighted to work with Albion again to develop our new brand. The team totally understand the online space and digital consumers, and worked quick and smart to develop branding that will really stand out and build trust in the busy price comparison environment,” commented Steve Treloar, retail director at Aviva.

The new service is available exclusively on confused.com and is already online with further price comparison sites planned for later this year.

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