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RHS Chelsea Flower Show reveals fine floral menus fit for a Chelsea centenary celebration by IC Design

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By Gillian West, Social media manager

May 22, 2013 | 2 min read

RHS Chelsea Flower Show’s corporate hospitality delivered by Fortnum & Mason Events - ‘The Chelsea Oasis’ - has worked with IC Design to create a range of printed menus, the final piece in a series of marketing collateral including brochures, tickets, advertising and signage.

The designs incorporate a Union Jack flower motif developed by the Royal Horticultural Society (RHS) to mark the milestone 100th Chelsea Flower Show.

The printed menus for this year’s event feature subtle nods to Fortnum’s branding including duplexing the menu covers in the store’s house colour.

“Having worked with Fortnum & Mason for 15 years, we are able to bring just the right amount of 181 Piccadilly to The Chelsea Flower Show. And, with 2013 being the centenary celebrations, we felt we needed to make these menus that little bit extra special,” said Alex Haddon, managing and creative director at IC Design.

The square menus are printed in five colours plus a foil, in order to create a special piece of print. The set comprises of five different menus to reflect the changing offerings throughout the day including breakfast, lunch and afternoon tea.

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