Blipfoto launches Save Your Life campaign

Founder and director of Blipfoto, Joe Tree, said: "We're now at the stage where we need to fuel this growth and make the Blipfoto community really explode. Story can help us do this as they have the necessary digital, creative and international expertise to help us engage with new audiences and find new markets in a way that brings Blipfoto to life."

Creative director at Story, Dave Mullen, added: "Setting up a photo journal and sharing that first image is a tough barrier to break through for many potential users.

"It's this initial fear of commitment that the creative needs to embrace. We need to show that everyone all over the world has a story to tell, however big or small, and it's their take on the moment that makes it so special."

In April, Blipfoto appointed MediaCom Edinburgh to handle the media for the campaign.