Oreo is celebrating the opening of the first factory manufacturing the American cookie brand in the UK with a print campaign honouring Sheffield’s heritage.
The campaign, created by Draftfcb, will feature in local press and 60 different sites across the city.
Toby Bevans, senior brand manager for Oreo, said: “Mondelez are very excited to bring Oreo to Sheffield. We’re thrilled to be producing our iconic biscuits in an iconic city with a rich industrial history.”
The ad looks to tap into the prowess of Sheffield Wednesday and Sheffield United football clubs.
Steven Bennett-Day, creative director for the campaign, added: “Given the city’s fertile cultural background it was easy for us to find different executions celebrating Oreo Made in Sheffield using the popular Daily Twist concept, which presented a whimsical humorous and eye-catching campaign to celebrate Oreo’s anniversary last year.”
The campaign will run until 2 June.