Weetabix is promoting the launch of its On the Go Breakfast Biscuit range by asking the public about their morning routine in order to determine how a series of Vine videos progressed.
In total four Vine videos were produced, reaching over 262,000 people on Twitter, following queries about what should happen next, such as ‘#getup or #hitsnooze’, ‘#grabbreakfast or #leavethehouse’.
The next Vine in the sequence was then shot live determined by the responses received from Weetabix’s Twitter followers.
The Vine activity was used to emphasise the products portability and help position it as a good on the go breakfast option, and forms part of a wider social media campaign.
In April, Weetabix let customers receive a free sample of the biscuits by taking a photo of an ad for the product.