Ford Champions League

Public invited to ‘discover Ford’ at the Ford Champions League final


By Ishbel Macleod, PR and social media consultant

May 20, 2013 | 1 min read

Ford, partner of the UEFA Champions League, is set to unveil an experience this week which will feature extreme rally driver Ken Block.

The ‘Discover Ford’ experience was created by Imagination, and will look to promote the new Ford Kuga and Ford Fiesta ST through a range of activities, including a ST skatepark and Ford Kuga test track.

Natalie Eldridge, account director at Imagination, said: "We wanted to push the boundaries at this year’s UEFA Champions Festival and provide a high energy, transformative experience for Ford that visitors won’t forget. With exciting new activations and special guest appearances, we hope that visitors will discover something new about Ford, experience some of their latest technologies and that we create a special and memorable experience, one to be shared with friends and family."

Other activations include a penalty-kicking game, vehicle displays, photo opportunities and the ST simulator, which always proves popular on Ford’s stands at all European Auto Shows.

Discover Ford at the UEFA Champions Festival opens at 12pm on 23 May and will run until 6pm on 26 May.

Ford Champions League

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Imagination is an Experience Design Company headquartered in London, with 13 studios worldwide. Founded over 50 years ago on a principle of Independent Creativity...

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