Digital Transformation

Mason Zimbler deputy creative director Shane Casey to join Publicis Dublin

By Stephen Lepitak | -

Mason Zimbler



May 20, 2013 | 2 min read

Harte-Hanks owned agency Mason Zimbler’s head of digital and deputy creative director Shane Casey is to relocate to Publicis Dublin as its lead creative technologist.

Casey spent seven years at Mason Zimbler, working alongside creative director Alan Kittle and taking on the newly created role of deputy creative director where he was also tasked with creating an ‘ideas-first’ mindset for the agency.

“Shane is the archetypal modern creative,” commented Kittle. “He possesses a deep and complete understanding of all the channels at his disposal, which allows him to communicate a product’s benefits in a way that humanises technology, showing how it can fit seamlessly into someone’s life.”

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While at Mason Zimbler Casey has worked with clients such as Microsoft, Toshiba, Adobe and Coca-Cola.

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