The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

May 20, 2013 | 2 min read

Peugeot certainly haven't stinted on this. A lavish production for their latest zippy model, it takes its inspiration from good old Wacky Races and throws in some extra zaniness just for fun.

Dick Dastardly teams up with traditional characters from the cartoon to thwart the innocent driver of the advertised vehicle. While he and the Slag Brothers, the Anthill Mob, Red Max and Sergeant Blast - among others - endure collisions, explosions and more, our driver nimbly outwits them at every turn.

Finally breaking free of them thanks to the car's unstoppability, he gets to claim his prize in the form of his very own Penelope Pitstop who has broken down by the side of the road. A sniggering Muttley is left behind as they zoom off towards a future replete with happiness, success and probably lots of sex.

Agency: Young & Rubicam Brasil

Creative Director: Victor Sant'Anna / Rui Branquinho

Creative: Fabio Tedeschi / Leandro Camara / Felipe Pavani

TV Producer: Nicole Godoy

Production Co: Partizan / Movie & Art

Director: Antoine Bardou-Jacquet

Executive Producer: Douglas Costa / David Stewart / Paulo Dantas

Photography: Damien Morisot

Post Production: ETC London

Editor: Bill Smedley

Audio: Factory

Music Production: A9 Audio

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