Foot Locker unveils ‘Sneaker Mixing Deck’campaign with AMV BBDO
Foot Locker is set to launch a new campaign to demonstrate its passion for sneakers, following on from last year’s ‘Sneaker Skills’ campaign.
Created by AMV BBDO, the ‘Sneaker Mixing Deck’, allows people to create music with their feet.
An online film shows three Stripers creating completely individual tracks on the ‘Sneaker Mixing Deck’, based on the different kind of sneakers they’re wearing.
The film will be supported by a 30” TV cut-down that will run on TV and online channels across Europe for a month.