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St Ives announces Branded3 acquisition

St Ives has today announced that it has acquired Branded3 Search for £10.7m.

Branded3 will operate as a subsidiary of St Ives and its team of approximately 50 will continue to be managed from its current locations in Leeds and London by its existing management team, which includes Vin Chinnaraja and Patrick Altoft, the vendors and co-founders of the business.

Chinnaraja said: "We have achieved another major milestone in our growth plans and becoming part of a synergistic, forward-thinking group where there is huge potential for collaboration is a real boost for us. I am really looking forward to working with the St Ives team to fulfil our ambitious plans."

Altoft added: "Branded3 already has a strong reputation as one of the most respected search agencies in the UK. With the support from St Ives Group, we can continue to grow both in the UK and internationally by being part of a larger group whilst still retaining our own identity and culture as an independently managed specialist agency."

The acquisition comes as St Ives looks to add to its range of digital and marketing services.

Patrick Martell, Chief Executive of St Ives, explained: "With the acquisition of Branded3 we are adding significant depth to our digital offering and further enhancing the range of marketing services we can provide for our existing and prospective clients. Our combination of insight led innovation and trusted execution across digital and physical media creates a unique integrated offering in the market, which this acquisition complements well. I am delighted to welcome the Branded3 team to the Group and look forward to supporting their growth plans."