105 Getty Images clips combined in love story video by AlmapBBDO
Over 100 video clips from Getty Images have been combined by AlmapBBDO to create a love film called ’85 seconds’, following on from last year’s ‘from love to bingo’ campaign.
The clip tells the love story of a couple who meet as children, separate after graduation and reunite as adults.
Yvonne Chien, senior vice president of marketing at Getty Images, said: “‘85 Seconds’ is a stunning showcase of the unrivalled depth and breadth of Getty Images Video offering to the creative community. We are delighted by AlmapBBDO’s innovative thinking and hope their great work inspires and entertains audiences worldwide.”
The campaign features a stopwatch, which tracks the story by the second and at the end speeds ahead to 63,103,983 seconds: the estimated length of the entire Getty Images Video collection.
AlmapBBDO copywriter Sophie Schoenburg, who also worked on last year’s campaign, said: “We reviewed more than 4,000 Getty Images Video clips and adapted the story as the research evolved. Sometimes we searched for something we had in mind, and other times we would find something great we weren't looking for.
“That’s when we realized that if we played all the clips in Getty Images Video collection, it would take 63,103,983 seconds -- which is two years. It's huge!”
The 85 second campaign of 105 clips contains no dialogue, only music and video from Getty Images.
Content created with:
AlmapBBDO
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