Volvic Juiced to unveil interactive billboard and Facebook page
Volvic Juiced has announced that it is set to unveil an interactive billboard at Bluewater Shopping Centre, which will give passers-by prizes if they touch it in the right place.
The campaign is set to run for two weeks, and will see prizes such as Volvic Juiced Frisbees, Super Soakers, and underwater cameras.
Volvic Facebook fans will also be able to win prizes through a new Juiced Burst game designed by We are Social.
Jon Marchant, Volvic Senior brand manager, said: “This summer we wanted to give consumers a way to connect with Volvic Juiced in a new way both on and offline. So as well as taking a specially designed fruit cart around the country to share Volvic Juiced, we decided to take the drink into the gaming world, both on Facebook and for Bluewater shoppers.”
A wider tasting tour is currently running throughout the UK.
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