Tracklements launches 'fabulously British' £10,000 Tombola campaign

By Angela Haggerty, Reporter

May 15, 2013 | 2 min read

Chutney, mustard and relishes manufacturer Tracklements has launched a £10,000 Tombola campaign with a range of raffle-ticketed jars on sale until August.

Campaign: Customers can buy raffle-ticketed jars until August

In a "fabulously British" promotion created by Toucan, customers can find out if they're a winner of one of more than 200 prizes by entering a reference code from each jar into a microsite.

Guy Tullberg, managing director of Tracklements, said: "We are a quintessentially British brand and for our first campaign we were looking for an idea which was in keeping with the brand, would support our retailers, offer something different to our consumers and give Tracklements great stand out on shelf.

"When Toucan came to us with the Tracklements £10,000 Tombola, we were delighted because it fulfils all these criteria with the creative execution complementing the brand's visual equity perfectly."

The campaign will run until 13 August.

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