Pepsi appoints whynot! to increase brand visibility and consumer engagement

By Ishbel Macleod | PR and social media consultant

May 15, 2013 | 2 min read

Pepsi has appointed below the line agency whynot! to create a range of activity with the aim of increasing brand visibility and consumer engagement for the Britvic brand in the leisure sector.

Lucas Bergmans, marketing manager for Pepsi in the UK, said: “We’re really excited to be working with whynot! to take our leisure execution to the next level. They have the expertise and the innovative thinking to deliver exciting and ground-breaking activity for our consumers and customers in this channel.”

The campaign, which is set to begin this month, will include three elements.

The idea will include a Pepsi-branded digital jukebox featuring exclusive interactive content; an on-bar digital display unit that will facilitate a competition whereby Pepsi consumers upload photos of their ‘#Pepsi moment’ to Twitter in order to win a prize; and an instant voucher redemption system, based in cinemas.

Nick Whitehurst, chief executive at whynot, added: “We are delighted to be working with such an iconic brand on what promises to be a very exciting initiative. We look forward to working with Pepsi in the year ahead and have some very innovative plans in the pipeline.”

The campaign looks to join the use of digital media alongside the power of the brand’s music heritage.

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