Broadchurch and Taggart go down the same creative route, three years apart
One doesn’t have to be a police detective to work out that the ad creative for these two crime dramas is remarkably similar.
Back in 2010, The Union devised this campaign for long-running STV drama series Taggart, aiming to create a visually striking campaign “that shook the apathy out of a cynical audience and helped reposition Taggart” and make it as credible as it was back in 1984.
The Union digitally draped police tape over iconic landmarks throughout Glasgow, where the TV show is based, which proved a hit with the audience as Taggart saw a 35 per cent increase in viewing figures shortly after.
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Ian McAteer, chairman of The Union told The Drum: "imitation is obviously the greatest form of flattery and I'm proud that we go there with such a great idea first."