Billboard which creates drinking water from humidity produces 15,000 litres of water

By Ishbel Macleod | PR and social media consultant

ClearChannel

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article

May 15, 2013 | 1 min read

A billboard in Bujama, Peru, which creates drinking water from humidity in the air, has produced 15,000 litres of water in six months.

Co-produced by outdoor advertising owner ClearChannel Peru and researchers at UTEC, University of Engineering and Technology in Lima, the billboard cost US $32,600 to set-up. Media agency Media Connection BPN and advertising agency, Mayo Draft FCB Perú, have also been full partners in the project.

William Eccleshare, CEO of ClearChannel Outdoor, said: “This is outdoor advertising at its most inspiring: embracing new technology, working in partnership with a host of agencies and delivering a lasting benefit to the people of Bujama. Clear Channel is proud to have been involved in the project and delighted by the international recognition for the campaign.”

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On average, 15 to 18 families arrive at the billboard to access the water every day, which is stored in tanks at the top of the structure, and then filtered before flowing down a pipe to a tap that is accessible to all who walk past.

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