First Choice Travel & Leisure Drum News

First Choice unveils 'Happiness Included' animated online holiday finder with Steak


By Gillian West | Social media manager

May 14, 2013 | 2 min read

All-inclusive holiday company First Choice is helping customers choose their perfect holiday destination with a new interactive online tool.

Devised with the help of Steak Group the illustrated ad experience aims to take potential holidaymakers on an animated journey, experiencing their perfect sunshine break along the way.

From today, the interactive experience contains a range of activities from active holidays to more relaxed drinks by the pool, users will also be treated to the chance to win an all-inclusive break to Thailand.

Users can also share their First Choice online experience via social media channels, Adriano Comegna, SEO manager at First Choice, explained: "Personalisation and shareability are key factors in engaging with our online communities. Through Facebook’s API, users can personalise virtual tickets and can also share their 'Happiness Included' holiday with their network."

Steak Group's Mike Best, group account director, added: "We wanted to visually and interactively represent the bespoke activities the holiday maker can do in each destination. We wanted to encapsulate First Choice’s core offering and reach their demographic; exciting, exotic, all inclusive holidays that cater for couples and families alike. This theme runs throughout the new creative."

First Choice Travel & Leisure Drum News

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STEAK is an International digital marketing agency with offices in Europe, Asia Pacific and North America. We were founded in 2005 by search engine pioneers who saw the need for a specialist digital agency that understood marketing and technology – and could talk the language of both worlds to help brands increase their online presence. Today the STEAK Group brands, STEAK and Minute Steak ( operate at a global level with two of the original founders continuing to manage the company. In 2011 STEAK became part of Dentsu, the World’s fifth largest marketing communications agency, with over 100 offices in 27 countries. The company’s range of services have expanded since it’s early days as a search agency to encompass integrated digital media and creative, but the focus remains the same: to deliver digital campaigns that generate a return on budgets, whether measured against sales targets or brand and engagement metrics.

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