Cello Group

Cello Group reveals real-time social media tool Pulsar TRAC working with O2 & on way to £1m revenues in less than a month


By Stephen Lepitak, -

May 14, 2013 | 2 min read

Marketing services group Cello has revealed that it is making nearly £1m in revenue from its social media tracking software Pulsar TRAC, despite it only being launched three weeks ago and that it has also been retained for use by O2.

Cello has released a speech expected to be made by chairman Allan Rich ahead Of a General Meeting where he will claim that the Group has seen "robust" trading so far this year as a result of Cello Health's performance and "continued strong recovery" made by the Cello Consumer division.

As a result of the string performance by the group being made in the US, Cello Health plans to open a new office in Chicago, he will reveal.

Retained income for the Cello Consumer division is said to have improved, with its consumer research business having picked up eight Quanta time tracker studies at an annual gross profit of £0.9m.

Meanwhile, despite only having launched in mid-April, Pulsar TRAC is approaching revenues of £1m having picked up retained accounts with O2, a major high street bank and project basis contracts with two global FMCG companies and a large UK retailer.

The social intelligence software was launched by Cello company FACE less than a month ago offering real-time and in-depth analysis of social media activity.

Rich is also expected to state the the Board is confident of that the group will meet this year's financial expectations.

In recent weeks analytics produced by Pulsar TRAC comparing social activity on international dance crazes Gangham Style and The Harlam Sake were released.

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