Video technology specialists Unruly have announced that they have completed the acquisition of Shareifyoulike, the German social ad platform.
The deal paves the way for a tie-up between Shareifyoulike’s portfolio of media partners and Unruly’s media footprint, which has grown to include 11 offices worldwide.
Online video advertising was the fastest growing category of ad spend in 2012 with predictions that the market could grow to $10bn by 2015.
Commenting on the deal Scott Button,co-founder and CEO at Unruly, said: “Demand for social video has reached a tipping point now that content marketing has established itself as a must-have marketing medium for every CMO’s strategic priorities and budget.
“This acquisition not only accelerates our international growth but marks the start of consolidation in the market as social video technology is sitting high on the merger and acquisition agenda of large technology companies.”
The merger will see martin Draeger, founder and CEO of Shareifyoulike, head up unruly’s German office.