Meet Birmingham launches new campaign to position city as the conferencing capital

Meet Birmingham, the city’s official business tourism programme, has unveiled a new marketing campaign designed to attract more major events to Birmingham, the Black Country and Solihull.

Meet Birmingham worked with Cogent Elliott on the ‘Where the World Meets’ campaign, which has involved four key figures within the city’s business and tourism sector - Paul Bunce, marketing manager at Conference Aston; Mark Davies, general manager at Hotel Indigo; Lucy Gibbons, business development manager at Edgbaston Stadium; and Sophie Lilly, account Director at the NEC.

The campaign uses the four profile shots in front of Birmingham city backdrop, while a series of messages also appear within the silhouette of each headshot, including ‘Where the world meets’, ‘Where the future begins’, and ‘Where visions are shared’.

Ian Taylor, commercial director at Marketing Birmingham, the city’s strategic marketing partnership that operates Meet Birmingham, said: “Significant investment into Birmingham’s infrastructure, connectivity and civic development promises to change the face of the city forever.

“While this new landscape is already taking shape, the ‘Where the World Meets’ campaign has been launched to show that it’s not just about the buildings and event spaces in the city, but some of the faces behind them.

Sophie Lilly, account Director at the NEC, added: “Birmingham is a top UK event destination, and remains at the forefront of the conference and events world as it continues to build a very competitive product.

“As a venue, we are always proud to play an important part in the city’s business tourism profile as it gives us an invaluable platform to demonstrate to a broad audience our award-winning facilities and outstanding levels of flexibility, supported by our location and transport links.”

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