A new logo has been unveiled for News Corps entertainment division, 21st Century Fox, following Rupert Murdoch’s decision to split it from the news division.
The logo, conceived and designed by Pentagram partners Michael Gericke and Emily Oberman, is a modern take on the classic Twentieth Century Fox logo.
Murdoch revealed the new visual identity in a memo to employees, stating the logo "serves as a powerful symbol of the inspiration and high bar set by our company. Like our name, the logo reflects the rich creative heritage of Twentieth Century Fox and signals the promise of the 21st century and our restless drive toward the future."
Meanwhile, Pentagram told Design Week: “The 21st Century Fox logo features a pair of sweeping searchlights that suggest entertainment, broadcasting and limitless possibilities, within a circle shape inspired by a lens.
“Iconic and distinctive, the symbol is accompanied by a wordmark set in strong, stacked lettering that is derived from the typographic pedestal of the Twentieth Century Fox logo and Fox Broadcasting’s wordmark.”
The Twentieth Century Fox logo will still be used for the group’s entertainment and media properties, including the production studio.