Razorfish win C&A digital account rumoured to be worth up to £10m
C&A has appointed Razorfish as its new digital agency of record across Europe in a deal which could be worth as much as £10m, although the exact figure remains unconfirmed.
The Drum understands Razorfish beat AKQA, LBi and TribalDDB to win the account and will now begin work with C&A immediately.
“Razorfish fully understood our vision of a customer-oriented, digital C&A universe withclear structure and user-friendly, seamless navigation. Razorfish have the experience, the creativity and the technical know-how to leverage our strong brand for digital customer engagement,” said Bart Brenninkmeijer, chief brand officer and member of the European executive board C&A Europe.
Thorsten Rolfes, head of corporate communications at C&A Europe, added: “Our new innovative online presence will take our customers on an exciting and surprising journey.”
C&A currently operates in 20 countries with more than 1,500 stores and has active e-commerce operations in its top eight markets. In order to accommodate the account Razorfish now has more than 25 new job openings in its London-based office.
Razorfish London CEO, Chris Mellish, commented: “This is an exciting opportunity to work with a famous fashion brand as they embrace digital innovation to transform their entire brand experience - from the way the fashion ranges are presented through to how they are delivered to the end customer. The appointment will allow us to flex our creative and technical abilities to the full as we utilise our significant e-commerce expertise to create an experience that sets C&A apart from their competition.”
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