St. Tropez has announced the appointment of Kate Moss as the face, and the body, of the self-tan brand, as it looks to unveil its first-ever global advertising campaign.
Michelle Feeney, CEO of PZ Cussons Beauty, owners of St.Tropez, said: “We’re absolutely thrilled that Kate Moss has chosen to work with us on our new campaign: it gives us the ultimate stamp of approval on the quality of our products.
“Kate epitomises St.Tropez’s naturally glamorous approach to self-tanning and is a long-time advocate of the brand. Kate’s fashion icon status is important to us but now her growing number of beauty campaigns proves that her appeal as a beauty icon resonates with confident women across all age groups globally. Not only is she beautiful but she has this amazing attitude. St.Tropez is about confidence.”
The campaign will launch with pictures of Kate Moss wearing the tanning product, which will be seen in global print and online advertising and in-store from the summer.
A social media campaign will encourage women to tweet when they’re #OFFTOSTTROPEZ for the ultimate tan, with one follower and a friend to win a trip to St Tropez, as well as other prizes being available.