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Haymarket Stuff

Haymarket relaunches Stuff with focus on apps and digital


By Ishbel Macleod, PR and social media consultant

May 10, 2013 | 1 min read

Haymarket Consumer Media has launched its first edition of the retooled Stuff magazine, which is now designed to have a focus on apps and digital.

The redesigned Stuff features a slightly smaller page size, cleaner layouts and new graphics.

Stuff editor Will Findlater commented: “Technology has moved on since we redesigned the magazine four years ago, with apps and OS updates becoming pivotal in technology enthusiasts' lives. We wanted to find ways of better integrating those things into a magazine that's traditionally been hardware-oriented.

“In the new Stuff, readers will see more apps and digital services, more opinion, more depth and more future-gazing, albeit of the sort that's based on genuine developments rather than baseless speculation. The magazine content reflects the general shift in importance from hardware to software. We also hope that by making the magazine more useful, we're giving readers new reasons to keep on buying, and appealing to people who haven't read the magazine before.”

The team also created templates that will make the pages work on iPad as well as print.

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