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McDonald's Warsaw goes back to basics with hand-drawn chalkboard ad campaign from DDB

By Gillian West | Social media manager

DDB Tribal


McDonald's article

May 9, 2013 | 1 min read

McDonald’s has shunned high-tech advertising to go back to basics at is restaurant in Warsaw by presenting its daily offers on a hand-drawn chalkboard menu.

The new campaign, created by DDB, presents McDonald’s food, seasonal items and a variety of lunch and breakfast menus on the giant billboard which has been designed together with the restaurant crew and developed by graffiti artist, Stefan Szwed-Stronzynski. As the menu changes twice daily, so does the billboard.

The chalkboard campaign follows a partnership between DDB Warsaw, Good Looking art studio, Krewcy Krawcy production, McDonald’s local restaurant and McDonald’s Poland and is set to continue throughout the year.

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Magdalena Drozdowska and Mateusz Ksiazek, the creative team behind the project, commented: “We wanted to show the freshness of McDonald’s food. Hand-written menus gave us a flexibility to change and show new offers on the daily basis.”

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