Ad of the Day: Levi's - Explosions

This astonishing new piece for Levi's raises more questions than it answers - but there's nothing wrong with that. A disorientatingly fast series of disparate scenes run past us, all including plastic in some way - from post-party horrors to earthquakes and beyond - leading to the clever revelation that the brand's jeans can now be made of rubbish.

Agency: Levi's