Scottish government unveils ‘Not far? Leave the car’ multi-channel campaign
The Scottish government has this week unveiled a campaign urging people to walk to cycle places instead of relying on their cars.
The ‘Not far? Leave the car’ campaign includes an app, TV, radio, outdoor advertising, digital, field activity as well as a partnership working to encourage people to reassess their car use.
The TV ad by Story went live on Monday, with a national information roadshow to visit towns and cities across Scotland from Friday.
Environment Minister Paul Wheelhouse said: “We’re all in the habit of jumping in the car for short trips that we could easily walk or cycle. Mile for mile, it’s the short car journeys that create the most carbon emissions – and with one in three car journeys made in Scotland being under two miles, and nearly a quarter of all trips under a mile - it’s vitally important that steps are taken to encourage people, where possible, to make active travel choices.
“This campaign aims to do just that. By encouraging people to consider if they can walk or cycle short journeys rather than using the car we will not only help to reduce carbon emissions and tackle climate change but also improve our health and wellbeing. And we’ve already signalled our commitment to making it easier and safer for people to get active by investing over £58 million in cycling and walking projects.
“The new app is a fun and interactive way for people to get involved, allowing them to track exactly how active travel will benefit them and their surroundings. Getting active is easy, simple and the most effective way to better your health and reduce risk of serious illness, adding years of quality life, making you feel happier, less stressed and more energised.”
The app can be downloaded from the iTunes App Store by searching ‘greener journeys’.
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