The Drum Awards for Marketing - Extended Deadline

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By Ishbel Macleod, PR and social media consultant

May 8, 2013 | 1 min read

Coca-Cola Great Britain is looking to persuade the public to rediscover Sprite, as the drink brand reformulated to contain 30 per cent less sugar and calories.

Created by Ogilvy & Mather, the TVC featuring the drink is set to run from May until early June, and sees a group of friends transported from a desert to a pool after taking a drink of Sprite.

Zoe Howorth, marketing director for Coca-Cola Great Britain, said: “Our new advert playfully relaunches Sprite and its refreshed, reduced sugar formula by showing a lighter side of life. The summer-feel of the advert reflects the fact that the drink is now on the shelves in the UK and reflects Coca-Cola’s ongoing commitment to providing people with great tasting drinks, with fewer calories.”

As well as the 20 second TV ad, the campaign which is targeted at a young adult audience also includes digital promotional activity and sampling as part of a wider marketing campaign to drive trial and awareness.

Coca-Cola Sprite

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