By Gillian West | Social media manager

May 8, 2013 | 1 min read

Infiniti has engaged TBWA\Chiat Day LA to promote its ‘Limited Engagement Spring Event’.

To highlight the event to potential customers TBWA\Chiat Day LA has created a TV ad featuring three Infiniti vehicles liberating people from winter. During the ad the vehicles literally unravel winter woollen clothing off of various people on the street, resulting in a colourful spectacle.

The ad is set to the track ‘Summer Daydream’ from Joshua Vest and sung by The Airplanes. Visual effects for the 30” spot were handled by the team at The Mill/Los Angeles.

Infiniti Drum News Auto

Content created with:

TBWA\Chiat\Day New York

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