F&F Clothing launches 'Seven Days of Summer' social media campaign with We Are Social


By Gillian West, Social media manager

May 8, 2013 | 2 min read

F&F Clothing has mounted a social media campaign with global social media agency We Are Social in a bid to challenge fashion fans to step outside their comfort zone this summer.

The ‘Seven Days of Summer’ initiative aims to position F&F as an of-the-moment fashion brand highlighting new pieces in the Summer 2013 collection. The activity coincides with the launch of F&F’s official Pinterest channel.

In order to create buzz within the brand’s social media challenge F&F will celebrate summer fashion by challenging fans to create a different look every day for seven days with F&F revealing a different trend on its Facebook page each day over the week-long campaign.

Deola Laniyan, account director at We Are Social, said: “This campaign will show off F&F’s summer collection in a lighthearted way that will appeal to fashion fans. F&F is all about making fashion affordable, and we’re looking forward to seeing how imaginative people are in pulling together their looks.”

Fans can enter ‘Seven Days of Summer’ via Facebook by uploading a photo of their look, or via Pinterest by creating a mood board using the daily challenge title as inspiration. The seven looks include stripes, florals, sixties and pastels.

F+F will also utilise its Twitter following asking fans to upload photos of their looks or creating Vine videos to enter the challenge using the corresponding hashtag e.g. #7DaysStripes or #7DaysSixties etc. Online fashion community WIWT is also included as part of the campaign with user asked to upload outfits and tag them with ‘F&F 7 Days of Summer’.

One winner will be selected per look from each social media channel, each receiving a £75 F&F voucher. The best photos submitted with also be featured on the Inspire Me section of the F&F site.

Laniyan added: “There are a lot of style conscious people using social media to share their different looks, which makes it the ideal channel for F&F to engage with consumers. Every fashionista loves a challenge and I’m sure we’re going to see some really creative outfits over the campaign.”


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