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The Doors turn to digital in iPad app by Brandwidth

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By Ishbel Macleod, PR and social media consultant

May 8, 2013 | 1 min read

The Doors has unveiled an iPad app, featuring interactive content, unpublished band images and artwork, rare videos and music.

The app was conceived and produced by Elektra Records founder Jac Holzman, who signed The Doors to the label in 1966, and Robin Hurley, and was designed and developed in collaboration with UK digital agency Brandwidth.

Holzman said: “Together with the band, we tell a compelling tale using materials from The Doors’ own archives and the Warner Music vault plus the hundreds of other sources we chased down – a wealth of treasures including previously unseen photos, fresh interviews, and behind the scenes insights and reflections. Delivered in a single download, this is a riveting approach to showcasing a band's entire career. I believe Warner Music has set the bar higher for future music apps… and that is a very good thing to do!”

The £2.99 app features over 500 images including band photos, album art, singles, international releases and memorabilia - posters, ticket stubs, advertisements, press releases, contracts, and related correspondence.

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