St Enoch Centre unveils full motion digital outdoor screen with Ocean Outdoor

By Ishbel Macleod | PR and social media consultant

Ocean Outdoor

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May 6, 2013 | 2 min read

The St Enoch Centre shopping centre in Glasgow has unveiled a full motion digital outdoor screen with Ocean Outdoor.

Susan Nicol, St Enoch Centre’s general manager, said: "As well as the obvious commercial potential which the new screen will offers to advertisers, we also see excellent opportunities to use it to showcase community, cultural and civic information.

"We believe the screen will provide an excellent vehicle for interacting with visitors coming to Glasgow for events such as the Commonwealth Games and the MOBOs.

"However, now it is essential we think creatively about how best to utilise the allocation of viewing time which isn't dedicated to advertising, ensuring it is used productively to showcase the city's many attributes."

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The 12.8 metre by 6.1 metre high definition screen is now located at the junction of Argyle Street and Buchanan Street.

Ocean Outdoor marketing director Richard Malton: "This is the first screen we are installing in Glasgow and the first full motion digital screen in a Scottish city centre. Glasgow was our first port of call and we had been looking at installing one there for a while.”

It is being suggested that the screen could be used to show events during the Commonwealth Games next year.

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Having created the Digital Out of Home (DOOH) category in 2005, Ocean has pioneered, driven and established DOOH to be the engaging media channel that it is today, accounting for circa 50% of all OOH spend. Ocean delivers an advertising channel that exceeds the traditional OOH market through merging the inherent branding strengths of OOH and enhancing through location, audience, research, data and unique technology. Ocean is the pioneer in DOOH advertising technology, leading a new wave of creative solutions through its Ocean Labs division including proprietary solutions such as Vehicle Detection Technology, SimplyFi (Wi-Fi Sponsorship), LookOut Facial Detection Technology and Augmented Reality Ocean sees digital marketing, in all its forms, as a companion, not a competitor. The most progressive of modern marketers is one that understands the combination of the accuracy and accountability of digital, and the impact, trust & fame building abilities delivered by the overtness of out-of-home, is a winning formula in today’s cluttered advertising market.

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